The market demand for cycling clothing is mostly related to regional economic and cultural development level, lifestyle, population density and other factors. It is mainly divided into international market and domestic market. The global cycling apparel market is currently dominated by Western Europe and North America, accounting for about 80% of global market consumption, of which the United States accounts for 50% and Europe accounts for 30%. In addition, Japan also holds nearly 10% market share. The United States is a world-recognized economic power as well as a sports power. People's preference for cycling has also extended to their leisure life, forming a trend of families going out for outings or cycling on weekends. Cycling sportswear has therefore become a must-have fashion. Dress.
Since most Americans value comfort, easy washability, elasticity and good fiber content in clothing, cycling clothing has a huge market because it caters to the convenience needs of these consumers. Data from the International Sporting Goods Manufacturers Association shows that in 2006, the sales of the sports and leisure apparel market in the United States reached 75.4 billion US dollars, Europe was 55 billion US dollars, Japan was 32 billion US dollars, China was 12.3 billion US dollars, and the total of other regions was about 120 billion US dollars. billion US dollars of market consumption. These are enough to show that the apparel product business driven by the continued surge in leisure sports around the world has achieved significant market success.
